Long-aged for extra smoothness, Michelob Ultra has a light refreshing taste with low calories and carbohydrates. Schultz is the Assistant Managing Editor, Marketing at Ad Age and covers beverage, automotive and sports marketing. While Michelob Ultra replaces Budweiser as the NBA’s official beer, don’t be tempted to chalk this one up as a loss for the “King of Beers.” Budweiser is also owned by AB InBev, so we can safely call this one a tie. ABV. With fans unable to attend the games in person, Michelob Ultra’s first play as the league’s official beer partner has been to announce Michelob Ultra Courtside, “a digital experience that allows fans to appear virtually inside the arena and share in the excitement of the games,” according to the press release. Exact details of what the experience will entail are still under wraps. The spot, called “We Need Sports. Sports Need Us” is from The Martin Agency. Michelob Ultra is also offering a digital experience called “Michelob Ultra Courtside” this season that will allow fans to virtually attend games. E.J. — Michelob ULTRA (@MichelobULTRA) July 30, 2020 This ‘Together Mode’ will be used to populate the 17-foot courtside video boards with the live video reaction of fans chosen to participate, with fans getting their own live feed of the game at home as well. Michelob Ultra’s Courtside contest not only offers fans a chance to sit as close to the action as possible, but Marques says it’ll also give those lucky viewers exclusive content. Sup, dog! The chain even hired accomplished organist Matthew Van Hoose to play the organ at its restaurant near the Washington Nationals ballpark in an attempt to recreate the familiar in-stadium music. While fans won’t be physically present at the games, more than 300 NBA fans each game will be invited to appear live on the “Michelob ULTRA Courtside” 10-foot video boards surrounding the court. The “Michelob ULTRA Courtside” (“Sweepstakes”) is open to legal residents of the fifty (50) United States and District of Columbia who are twenty-one (21) years of age or older at the time of entry. The NBA restart will not have any crowd as a precaution against the raging coronavirus. The beer brand created a microsite for the campaign where fans can enter to win a seat for each game, beginning with the league’s return on July 30. Related Videos. By Beyond the Michelob Ultra Courtside section, the NBA is introducing digital cheering functions. Michelob Ultra Courtside & Club View Table Packages - $2,500 Seating for 4 people with umbrella shade coveringFruit and cheese platter per sessionComplimentary welcome package including Michelob Ultra and Pepsi products, per sessionTwo parking passes per session To purchase, call 516.331.4290 All Session Package - $299 Two courtside seats on the west side of the… However, everything feels hollow without the fans. Entry Period August 4, 2020 – … Those selected will receive a confirmation email in … Try spicy pineapple, peach pear, & cucumber lime today! The NBA is expected to detail other programs next week. Western Conference Finals Game 3 on TNT! Michelob Ultra-sponsored remote courtside experience is among the programs the league is deploying to help re-create in-arena viewing, The top 5 most creative brand ideas you need to know about right now, Olive Garden yanked Into Trump’s culture war with CNN comment, Snickers has the funniest quarantine ad, and Burger King gets rave reviews for redesign: Trending, TV’s top advertisers revealed, plus two astounding stats about the U.S. Capitol Police: Datacenter Weekly. Michelob ULTRA | #ULTRACourtside . Michelob Ultra’s NBA marketing includes a new ad from Wieden+Kennedy New York featuring Miami Heat star Jimmy Butler. Michelob Ultra’s Courtside contest not only offers fans a chance to sit as close to the action as possible, but Marques says it’ll also give those lucky viewers exclusive content. 0:46. CA. Fans can apply online to be part of the Michelob ULTRA Courtside Experience. Another to keep in mind is that if one of the biggest stars in the league comes to your city, courtside prices will more than likely increase. Schultz . “Michelob Ultra Courtside is a truly groundbreaking virtual fan experience that will not only bring the energy of the fans to the game, but also bring the athletes closer to the fans,” Ricardo Marques, VP marketing for Michelob Ultra, said in a statement. AB InBev is a longtime NBA sponsor. the sweepstakes is intended for viewing in the fifty (50) united states and district of columbia Michelob Ultra Courtside tickets can also help you get on the NBA Virtual Fan LED screen through their affiliated campaign with the NBA. Buffalo Wild Wings, which has rules that keep patrons six feet apart inside its restaurants, released a new ad debuting tonight during the Major League Baseball opener on ESPN featuring the Yankees vs. the Nationals. He is shown packing his bags for Orlando, where the league will play the remainder of its season at ESPN’s Wide World Sports Complex at Walt Disney World. Michelob Ultra also accompanied the announcement with a charming commercial. Any questions, comments or complaints regarding this Sweepstakes shall be directed to Sponsor and not to Facebook, Instagram or Twitter. Throughout games, the NBA will run challenges … Ultra Courtside NBA Tickets are now available thanks to Michelob. The initiative shows the lengths sports leagues and brands are taking to add some excitement to otherwise dull environments, with games being played in empty stadiums and arenas. Published on July 23, 2020. The venue is part of the Orlando “bubble” that the NBA established to keep players confined in a single location in an attempt to minimize COVID-19 exposure risk. The NBA has been trying its level best to create a great playing experience for the players in the bubble with fantastic court experiences and fake cheer sounds pumped into the venues. Country. Some brands are trying to re-create stadium environments at home or in bars. We will also take a look at playoffs and finals. (via NBA) Related Videos. Michelob Ultra Courtside Sweepstakes operated by Anheuser-Busch, LLC, Orlando Magic, Ltd. and Orlando Events Center Enterprises, LLC. Domestic Specialty. MICHELOB ULTRA Long-aged for extra smoothness, Michelob Ultra has a light refreshing taste with low calories and carbohydrates. Michelob Ultra Courtside & Club View Table Packages - $2,500 Seating for 4 people with umbrella shade coveringFruit and cheese platter per sessionComplimentary welcome package including Michelob Ultra and Pepsi products, per sessionTwo parking passes per session To purchase, call 516.331.4290 All Session Package - $299 Two courtside seats on the west side of the… In 2019, Michelob Ultra grew to become the second-best-selling brand in Anheuser-Busch InBev’s (AB InBev) portfolio, placing only behind Bud Light. You may unsubscribe at any time. The giveaway will begin at 7 p.m. PST on Tuesday, December 22. MICHELOB ULTRA® COURTSIDE No Purchase Necessary. Type. Eligibility: This Michelob Sweepstakes 2020 is open to legal residents of the fifty (50) United States and District of Columbia who are twenty-one (21) years of age or older at the time of entry. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics, and the Island Packet in South Carolina. Category. Fans on July 30 can visit an Ultra Courtside microsite or follow Michelob Ultra's social channels for details on how to win access to the digital experience and other giveaways. “Michelob ULTRA Courtside” is a digital experience that allows fans to appear virtually inside the arena and share in the excitement of the game with other fans. Sup, dog! Join your Grizzlies as … — Michelob ULTRA (@MichelobULTRA) July 30, 2020 This ‘Together Mode’ will be used to populate the 17-foot courtside video boards with the live video reaction of fans chosen to participate, with fans getting their own live feed of the game at home as well. a purchase or payment of any kind will not increase your chances of winning. Begins at 12:00 pm EDT on 7/30/20 and ends on 9/26/20. 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