And now is the time to level up your email marketing game plan. 5 Winning Examples of Sales Emails Done Right Success your failure in your sales email campaign all comes down to copy. The feedback you collect is pure gold! Incredible article! Very well explained. Thank you! Having templates is really important. How to implement: Setting up the survey is the difficult part. There’s just no substitute for the speed and precision that email brings. Email marketing is only effective when it’s done right. The intro offers a look back at some of the company’s accomplishments during the year, and a few linked content marketing pieces serve as valuable tools that clients can use for their end-of-year reporting. But not boring”. Join Thrive - a new and original content series designed to help you grow! You explained very well about the value of email for business and I agree with your point that Email plays a vital role in creating sales leads and revenue, and retaining customers for businesses. Backed up by both professional opinion and industry statistics, email has an important value for businesses in creating sales leads and revenue, and retaining customers. In terms of return on investment, the Direct Marketing Association (DMA) found that email marketing delivers a $51 return for every $1 spent. It happens to the best of us. This is just one of the B2B email marketing examples that show that complementing your email design with a … However, email is often the most surefire way to get your name or your company’s name in front of your B2B prospects; nearly half of all employees check their work email every few hours. Each time SuperOffice launches a new white paper or guide, we send an email to our subscriber list. Share it with your audience! Email Blast Examples: The B2B Guide to Email Marketing These days B2B marketers have to choose from a seemingly endless selection of different campaign options. Build a reputation as a brand that cares about their customers by personalizing your emails. Asana. When to send: Each time you host an event (I’m guessing one to two per year). Norway, GDPR and email marketing best practices here, approximately 40% of your email list in inactive, 36% of B2B buyers’ seek out white paper content during the initial stage of the buying process, webinars are one of the most effective ways of speaking directly to your potential customers, study by BrightCove and Content Marketing Institute, 80% of marketers’ rate “live demo’s with sales reps” as the most effective way to generate high quality leads, Far too many companies fail to acknowledge their customers, a measurable, cost-effective marketing channel, one of the 59% of companies that do not use email marketing, Relationship Funnel: A Guide to a Relationship-Led Marketing Strategy, Relationship Marketing: How to Put the Spotlight on Relationships in Business, A question or an invite to start a conversation. But if you’re new to the B2B email marketing game, we have a few examples of clever B2B email marketing campaigns to inspire you: 1. eROI. When to send: Can be done on a per lead basis, or on a monthly basis. It’s because his subscribers are potential event attendees (and therefore customers)! Therefore, it makes sense to invite potential customers to a personalized demo with a sales rep. As part of their social selling campaign, LinkedIn not only sends a personalized email invite addressed to me by name, but they also signed off with an image from one of their sales reps. White back ground, green call to action button. Our free plan includes access to the features you need like automation and landing pages. Survey emails works best when you want to review your participants and collect valuable insights. Example - Dashbot Analytics Cold Outreach B2B Email Learn more tricks to writing better emails: Sign up for my newsletter to get weekly insider tips to learn how to become a good SUPERHERO writer. Below is an example of a B2B engagement email from Hubspot. An announcement email builds hype and gets your subscribers involved. What works well for Unbounce is the email is sent in plain text, rather than a HTML designed email template. But, how are you using email marketing for your business? eROI is a Portland-based agency that uses digital marketing for email marketing and web design services. How to implement: Next time you launch a new piece of gated content, announce the launch to your subscriber list. From cold-calling to cold-emailing and from presentations to voicemails, we will talk about every medium of a sales pitch so that you can draw some lessons as well. Thank you for sharing this valuable information. In fact, B2B email campaigns should continue to nurture the customer relationship post-sale. Transforming into your business self is not a bad thing. Here’s a good example of a guest post pitch I received from someone who wanted to contribute to my blog… As you can see, it starts with some good personalization. Email marketing plays an important role, but many businesses (including mine) failed in some important factors (like you mentioned). You’ll always get personalised, short, well-designed and succinct emails from Flywheel. Is the email effective? That’s why 3 in 4 companies think email provides excellent ROI.. Very nice examples of B2B Email Marketing campaigns. Email marketing definitely rules the world in promotion and marketing of brands in B2B. Announcement. As for the email itself, the focus is on getting people to participate, so make it clear what you want the reader to do. *Is there something here that's a little bit extra? How to implement: You can take an existing case study and send an email to prospects with a link to the study, or you may have to ask your customers if they would like to be featured as a case study. We use Flywheel for our hosting, and it’s amazing how these guys made something like WordPress managed hosting feel so classy. 1. Welcome emails generate 4x higher open rates—and they drive 320% more revenue on a per-email basis than other promotional emails. Most B2B sales email templates ignore the impact of data. Let’s break down the components of Social Report’s email, and how they all add up to efficiently promote the Smart Inbox product. Are there any B2B email marketing examples that we haven’t included? 2. Great post! The Welcome Email. When someone requests to unsubscribe, you have the honor it. Basically, white papers help your audience to get smarter, and you come across as an expert. If you download a piece of content, or complete an action on a website, a thank you email is a great way to connect with your audience. A case study is a great way to show how your product can help a business improve, whether that’s in terms of sales, productivity or communicating with customers. When you sign up to Evernote, the first thing they do is send you an email to download the product. Created a limited edition product? Many times, your inactive subscribers are either A) too busy at the moment, or B) no longer interested. 9. We’ve compiled a quick introduction to B2B email marketing, and have included 9 B2B email marketing examples to set you on the route to success. As the most popular digital marketing strategy, you’ll need to elbow past all the other B2B marketing emails in your contact's inbox to stand out. A question-based B2B cold email must be specific and relevant to your lead. Success in business is about knowledge, and one way your B2B audience tries to stay ahead of their competitors is by gaining access to the latest information. So naturally, you might be wondering about the types of B2B email templates that grow customers and best practices to … For example, think back over the last 12 months and the number of times you have sent the same kind of email to your entire list. Confirming the opt-in status of your contacts is considered as a B2B re-engagement strategy. Eyequant’s case study email starts by explaining the challenges similar companies face. To increase response rates, Headspace offers an incentive where participants can win a free 3 month subscription. *What are the goals of my company right now? Yes, B2B relationships should be rooted in logic benefits (what can your business do for my business? In this example below, MarketingSherpa welcomes its new subscribers into the community in their email subject line and then provides a list of all the newsletters that the reader can access. Having a proper plan will not only help you gain more immediate clarity, but will also let you craft better emails in the future. Here are 8 examples that prove B2B email marketing doesn't have to be underwhelming, ugly, or forgettable. One of the best recent cold emails we received was a great example of B2B personalization. Webinars are a great way to showcase your expertise and engage with buyers’ who are further down the sales cycle and looking to make a purchase. Do you know why? In an upsell email, you offer an upgrade or premium services or add-ons to increase your service’s functionality. A B2B sales email refers to the content that might help your prospects to know about your products or services in detail. Not bad for a single, click. Many of the following ideas can function as a B2B email template for your content marketing initiatives. Sage have also run effective B2B direct mail campaigns which are fun. Great list of B2B email marketing examples! However, what Buffer does really well is follow up with the user and asks for a referral. The reason why we do this is because according to research, 36% of B2B buyers’ seek out white paper content during the initial stage of the buying process (as shown in column one in the chart below). 16 of the best B2B email marketing examples; 19 B2B email subject line examples; What is B2B Email Marketing? However, you need to get the word out and inform them so they are aware of these changes. They have handy features like an intelligent email builder and multi-user accounts that let you limit permissions for users. Similarly, DigitalMarketer shares a guide and a tracking sheet to help their subscribers optimize their email marketing strategy. In fact, the content of the email can be the same whether the user becomes a customer or not. Make sure you highlight the benefits of why someone should switch, and make the process easy to do once they click the CTA in the email. Oslo,
This email is a great way of restarting the conversation and reminding the user that they can use the product, or get answers to any questions they may have. Fantastic list of email examples. Email is one of the most powerful tools in your B2B marketing toolbox. Well, what usually happens after a free trial is the communication takes one of two paths; the first path is that the free trial user becomes a paying customer – Whoohoo! Thanks for sharing the valuable information email marketing templates, they are very useful for improving your business through email marketing services. You can even add CTAs so that their subscribers can go directly to what interests them, as Atlassian did below. UserTesting.com lets you pay for people to test your website. In fact, it’s necessary. Defines clear goals - What do you want your audience to do? When to send: Each time a customer completes a specific number of monthly payments in a row. A little holiday cheer in the first thing your subscribers see can set the tone immediately. From now on, I'll be using these B2B email examples as part of my strategy. Find a balance between sharing your business’s value while keeping in mind that you are speaking to a human. I love the email examples you have provided, especially the video example from Backlinko! Thanks for sharing! By sending an email immediately after the person has unsubscribed, you're informing them that their request to no longer receive emails has been confirmed (the emoji doesn't hurt either, as it's inline with their brand TOV). Related Content: You may also want to check out this article for more B2B lead generation strategies or this helpful post with 5 B2B email best practices. Email marketing is powerful because it builds long-term relationships. We’ve made you this handy email marketing cheat sheet, to make sure your strategy ticks all the right boxes. Identifies your audience - Who are you talking to? The goal of the email is to drive readers to your website. Email is the undisputed king of B2B marketing. It’s a proven strategy you can’t do without. Honor the request, confirm by email and focus on manintaing a positive relationship. By delivering educational content directly to our subscribers’ inbox, we make it easy for them to consume the content they demand, while at the same time keeping SuperOffice top of mind. You are focused on getting tasks done and interacting with others in a highly professional manner. Most B2B email marketing fails to excite its audience because it focuses too much on the rational, business points without adding the human, emotional aspects that are necessary to build a genuine relationship. I'll make sure we address that in future blog posts. As far as customer acquisition channels go, webinars are one of the most effective ways of speaking directly to your potential customers. More Email Templates & Guides: Use them as inspiration to up the ante in your next B2B send and instantly stand out from the competition. SuperOffice AS (HQ),
So for prospects that were not sure whether SumAll was the right fit for their business, announcing this kind of news is likely to have a more positive impact. Kissmetrics uses email marketing as one of the ways to promote a webinar, which makes it easy for subscribers' to learn about upcoming events and schedule the time to attend. 30 Brilliant Email Marketing Examples (Best B2B & B2C Examples) Bonus Material: 10 Email Marketing Templates. When to send: Each time a subscriber opts out of email communication. When to send: Quarterly or two times per year. Have you introduced a new feature? Establishes a clear plan - How often will you communicate with your clients? Although technically not a B2B email marketing email, it would be a crime not too include this Headspace survey email. Promote the event through email marketing, and include the details of when, where and why attendees should join. How to implement: Whether you use this example for new blog post content or article content, you can copy and paste the content directly into the email, like Gerry does, or provide a link to the webpage and drive readers to your website. Great article! How to implement: Anytime you roll out a feature that impacts the user experience (like in the example above), communicate it by email. When it comes to growing revenues, timing isn’t everything, it’s the only thing. They also add in a bright red call to action, so that their customers can quickly re-engage with their product. Freelancer sent this email to business clients listing all the services the freelancers on their platform can help with. How to implement: Instead of creating a brand new topic to host a webinar on, use existing content and repurpose it into a webinar topic. Sending an introduction email can be done by finding a prospect's email address on their company's website or through using the paid InMail service on LinkedIn.com. You can easily avoid this by sending an email each time you have something new to share. The intro offers a look back at some of the company’s accomplishments during the year, and a few linked content marketing pieces serve as valuable tools that clients can use for their end-of-year reporting. Brands are highly strategic about when, what, and to whom they send emails. nDash, a B2B software company, combining both an onboarding and a welcome email in just one email. In fact, during a live AMA (ask me anything) on Inbound.org, Peep went as far as saying 80% of his conference ticket sales come from his email list! Unlike SEOs constant changes, my music taste hasn't changed since 7th grade. In my opinion, setting up a survey is an easiest part when done via online survey tool like sogosurvey, survey gizmo, survey monkey. In either case, there is hope. people that know you well). It doesn’t have to require a film crew or include special effects, all you need is to be visible and on screen. How will you measure your efforts? Thank you for sharing so many B2B email marketing examples. You land on their site; They push you to sign up via an email to get an immediate discount (that you are encouraged to use in 60 minutes or less –– GENIUS) Then you get an immediate welcome email (with an additional ad on the side). This will trigger an emotional response for their accounting software which is memorable and google for their brand. For example, an IT manager and a CMO (Chief Marketing Officer) may both have input into a purchase decision for new technology, but they will probably care about different elements. (Spoiler: it's old school hip hop). Here you have provided a great piece of knowledge. Keep the survey short, as no one likes to spend more than 5-10 minutes on a survey, to increase response rates. Here’s an example. How to implement: If someone signs up to your product, send an email to continue the conversation. But there’s one big challenge. In this article, we’ll show you the best practices on how to break through the B2B email marketing clutter—and how to do it in style. Hubspot. Awesome that the B2B examples are case specific. Below, Inside Design links to multiple relevant articles, so that their subscribers can select which content they are most interested in. Let’s dive in. This is followed by the details of the case study, which includes how to use the product and what kind of results you can expect. Confirming the opt-in status of your contacts is considered as a B2B re-engagement strategy. Home >> Email subject lines >> 35 great B2B subject lines Business-to-business emails can be used to get customers to sign up for a free trial, encourage them to attend a webinar or teach them to use your products or services better. Pre-event email newsletters like this will not only reinforce your image as a connected, informed member of the business community, but they also tell your email subscribers where you’ll be, so that you can have more valuable face-to-face interactions. In terms of lead quality, Software Advice found that 80% of marketers’ rate “live demo’s with sales reps” as the most effective way to generate high quality leads. Keep the email simple, focus on getting a referral and if possible, keep the conversation going. If you’re exploring email software for your B2B business, Mailigen is a great place to start. Here are some questions to ask before you send any email out: Tell yours, and show your subscribers exactly how you deliver value to your customers. We've signed up to 1000's of newsletters and shortlisted the best email marketing campaigns. Then, instead of a CTA button, they start telling the story straight away, to get their readers hooked! You can have the best B2B cold email templates, magnetic subject lines, and tight sweater-knit copy, but you’ll still be stuck with stagnant closing rates without this one thing: Research. Building a database of opt-in email addresses is the best way to go about developing your audience. 13. You already know why you need an email list and how to grow one.And now is the time to level up your email marketing game plan. Marketing emails are a great way to place new products or features front-and-centre in customer’s view. Sent to new users or subscribers, the welcome email is an opportunity to introduce your email marketing approach. This email is a perfect example of how you help your users with your products. There's some really great examples here! But generic questions don’t work. Don’t “batch” your welcome emails. In an upsell email, you offer an upgrade or premium services or add-ons to increase your service’s functionality. The factors include clear communication, relevant content, attractive message, etc. Helloprint stops being anonymous and you know precisely that it’s Mary, Martha, and Danny taking great care of you . Your email will be used to send you our new blog posts and updates. Build a reputation as a brand that cares about their customers by personalizing your emails. In order to find real success with B2B email marketing, it is crucial that you create a solid B2B email marketing plan that resonates with your business goals. Excellent piece! How to implement: Whether you’re in customer service, social media, banking or the automotive industry, you can create a list of the best content you’ve read and share it through email to your subscribers with links to this content. In the email, make sure you introduce yourself and company. *How is this email going to make my customers happy? How to implement: While hosting an event can be expensive and time consuming, there’s no better way to get face-time with prospects and create a relationship than event marketing. However, a lot of the email design best practices retailers use to capture attention in the inbox still apply. You can use Google surveys, which is free or a paid tool, like Survey Monkey. However, every single business has one thing in common—they are all run by humans! 2. In the case study below, Animalz starts with a strong opening sentence, explaining exactly why their subscribers should continue reading. By dividing subscribers into smaller, more targeted groups, email marketers report an average increase in revenue of 760% from their segmented email campaigns. And the focus of the email is clear. You can use these for inspiration or use some of the email content and add them to your own B2B email marketing ideas. 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