Let’s take this quote I once received from a photographer on this topic: “If the images out of the processing software (e.g. That’s why it’s important to correctly determine the correct pixel dimensions needed for your images (see part 1). They might have a good experience on your homepage, but if then they navigate to a very slow page, they still leave your site. Find the right quality-to-size ratio. For example, a 27″ iMac has a resolution of 5120 x 2880. The global wearable market is expanding at a compound annual rate of 35 percent and is expected to hit 148 million units shipped in 2019. Another significant addition to the footer that most marketers miss is a, “Why are you receiving this email?” line that will diminish chances of your emails going to spam folders. Should I just delete them and upload new ones? Why? If you use Cloudflare, you can also enable such a feature: Never upload high-res files to your site (unless you’re selling them as prints or licenses). That means that images should only be sized as large as needed by your page layout (see part 1 of this guide). Sliders are a revolutionary way to enhance your email campaign, allowing you to display multiple products in one go, generate curiosity, and much more. 2. Alternatively, a nifty little tool that can quickly analyze and compress your already-published photos is Image Optimization Tool (by WebsiteToolTester), the process is quite simple: 1. Make your CTA button a minimum size of 44×44 pixels with plenty of white space around it. Even if you correctly set the right pixel dimensions and compression levels when exporting your images (using Photoshop or Lightroom, for example), the following tools can take image optimization to the next level. You must also outline the text if uploading an .EPS file. If the image is used in a large slideshow, Wix generated a larger JPG image. A best practice to keep in mind when creating your email signature is that you should only use common image formats like PNG or JPEG. Here are some of the best resources I could find online: Once again, don’t forget to optimize your existing site images. Accordions are now popularly used in retail, media, and technology websites. What should I do? Deleting old images from your Media Library is risky because any references or links pointing to them might get broken. At low compression levels, you can start to see the lines in the gradients (aka “banding”), a sign that you need to raise the quality (to 80-90%). Once you’ve figured out what pixel dimensions your images should have, you can start preparing them in your photo editing software of choice. Let’s explore some tools you can use to optimize images for the web: If using WordPress, you’re in luck. For full-width slideshows (that automatically stretch to the full size of the browser), I recommend going for 2560 pixels in width, which is the standard resolution width for 27″ and 30″ monitors. For optimal website performance, images should be as large as needed to fill their “containers”, based on your page layout. You can even take them up to 2000 pixels if you want, for some extra “wow factor”, but usually not more than that. Besides being appealing, your emails should possess relevancy and uniqueness. It’s important to note here that you don’t necessarily have to compromise on quality here, you can set these extra tools to perform a “lossless” optimization. Notice how this site’s theme uses the full-scale image in the link (which gets used when opened in the lightbox view/slideshow), and smaller sized image files for smaller screens at different breakpoints. I’m worried about image theft. 18. Here, hybrid coding technique is used that help emails render just like the responsive version in the third-party apps without relying on media queries. Responsive emails are great if your user base views emails in native apps on Android and iOS. Whenever you upload an image, it also generates 3 other image sizes alongside your original: thumbnail (150×150 with cropping), medium (max 300×300 without cropping), large (max 1024×1024 without cropping). The revolutionary “peek and pop” feature that comes with iOS 9 and iPhone 6S has changed email marketing to a great extent. Your recipients can scratch the code and redeem the offer easily. Besides being compatible with Apple Mail, Thunderbird, mobile-native email applications, rotating banners carry multiple advantages, from showcasing multiple images to driving customer interactions. An ideal email footer should not include the organization’s contact details, but also links to main segments of your website, key services or products, and social sharing or “forward to a friend” buttons. Email campaigns are all about making your emails look exclusive. And what file formats should you use? Welcome to retina emails! Choosing something like 60 or 70 gives you good-enough quality for much smaller file sizes (sometimes you can see a 5:1 reduction in file size without any perceived quality loss). Is it enough to only optimize images on the homepage? Otherwise, if you’re only displaying images in a portfolio or a blog post, never use images at their maximum dimensions. Smaller images used throughout your site (site logos, client logos, portraits, other graphics), should be sized as large as they’re displayed (which you can find using your browser’s developer tools mode). What gives? Add line breaks every 60 characters in your plain text emails to increase legibility. Typically an image on the web is between 30kb to 500kb depending on it’s physical size. Also make use of bullets to make your content more visible while using web-safe standard fonts like Arial, Arial Black, Arial Narrow, Comic Sans, Courier New, Georgia, Impact, Tahoma, Times New Roman, and Verdana. "Microsoft has a best practice of a 10MB limit. While there are many image formats to choose from, the PNG and JPEG are the most common for the web. If website performance is of utmost importance to you, here’s an overview of the “perfectionist” workflow: No. The advent of mobile has not only brought lifestyle changes, but the way people do business as well. Different file types offer different … (source). However, there is some wiggle room when it comes to the sizing. Here is an example of what can happen you compress an image too much. Often, cropping can be done in a way that improves the quality of the image. Start uploading the images to your Media Library. Think Mobile First. Some WordPress plugins aim to automate this process by detecting the user’s screen size and serving properly scaled images: At the very least, use a plugin like Resize Image After Upload or Imsanity to automatically resize high-res images to a more “decent” maximum size, but be aware that they both strip EXIF metadata from resized images. Then, in our HTML, we use the original, intended display size in the width and height attributes to scale the larger image down: Keep in mind that larger files … Similar to the “Efficiently encode images” issue in Google’s test. 2. But how should you resize and compress your photos before uploading them to your site? Studies indicate that an ideal email width is 500 to 650 pixels, and a vertical layout is preferred over a horizontal one. The larger the image, the longer the email load time. Image SEO essentials: How to optimize for Google Image search to drive more traffic to your photography website. Your website platforms should do that automatically for you. Using the wrong file type. Then use the element selector tool in the toolbar and hover over the image or content area you’re interested in: In this example, the column above needs an image of at least 585 pixels in width. Just use an image optimization plugin that supports the lazy loading feature: JPG is the dominating image file format on the web, but it doesn’t mean it’s the best. We’re going to review a number of techniques to reduce image size, without sacrificing developers’ and ops’ convenience. Save images at a medium quality level to lower file sizes (like 60-70% for JPG files). You are free to unsubscribe at any time. If you can, I recommend bulk-optimizing all your past images (from the WordPress media library): Here’s how ShortPixel stacks up against Imagify, Ewww and other image optimization tools. But even when going for a lossless compression type, where the results are pixel-identical to your original images, these tools can reduce file sizes as much as possible, along with many other useful features that help make your website faster. Here are some possible options for different-size variations when you start with a file called “alaska-northern-lights.jpg”: There’s no meaningful SEO difference between them, so choose the naming convention you prefer, to be able to reference and use the files on your site quickly. In fact, it’s a good idea to set the right image sizes first (under Settings > Media) based on your website template width, or on your blog layout/width): Then regenerate all past thumbnails, and then, finally, do a bulk optimization of your entire Media Library. Always try to use lossless file formats (like PNG or GIF) when you can get smaller file sizes. If you don’t, here are some free image editing Lightroom alternatives you could use, along with some free image compression tools. This part’s a little tricky, because you want your images to look … 3 guidelines for effective image sizes for email newsletters. Always use an image optimizer tools/plugins (usually using a lossy method – not lossless). The pitfalls of this feature lie in the possibility of pseudo-signals, causing discrepancies in open rate values and reduced engagement. Harnessing open data and analyzing industry-wide email open trends is crucial to refining the design strategy for your email marketing initiatives. Lightroom) are already down to their lowest acceptable compression visually, I found using plugin reduces file size but also reduces the noticeable visual quality. For images within your mailing's content, we recommend 480 x 480 pixels or smaller. Images are just one factor when it comes to website performance. Paste the URL of the page you want to analyze: 2. GIFs in emails with enhanced email client support are now being implemented by email marketers worldwide. So what parameters do you need to consider while going mobile? Written by Alex Vita The introduction of block functionality by email clients like Gmail empowers subscribers to “block” a sender, which will ensure they’ll never receive an email from that sender again. While the feature allows the subscriber to peek into your email without actually opening it, the challenge for marketers is that it gets acknowledged as “email opened,” possibly setting open rates stats in a tizzy. Keeping your file sizes low speeds up your web page access times. Once again, most people find 60% – 70% an acceptable compromise between image quality and file size. The recommended size for listing images is 2000px for the shortest side of the image, and a resolution of 72PPI.. You'll get a free eBook (on photo website mistakes), many checklists and guides about improving your site's design and SEO, video recordings of website reviews, podcast interviews, and more. Here are the best practices for building a well-performing email in terms of size: Keep the email body from 15 KB to 100 KB. Image width: 590px for a banner image and 530px for all other images. WordPress users, install either ShortPixel or Imagify, and configure it to: And then, using the plugin you just installed, do a bulk optimization of your past images. Whenever you try this same experiment with a regular photo (taken with your camera), JPG usually wins (by a lot). However, most top photography website out there are slow: Source: Photography Websites Report: Stats & insights from the websites of the world’s top 100+ photographers. Pre-header (left) and Peek & Pop feature (right). It’s a new era for email design best practices. Other sites use a slideshow that still takes the entire width of the page, but that’s shorter in height (leading to an aspect ratio of around 3:1). Depending on your specific site theme, and your image theft risk-tolerance :-), you can lower that number down to a more reasonable 1200 pixels on the longest edge (so 1200px in width for horizontal images, or 1200px in height for vertical ones, maintaining their original aspect ratio of course). Should I let plugins automatically strip EXIF metadata from my images? That said, 300 x 600 pixels is widely considered to be a good size. For best results, experiment with various quality settings for your images, and don’t be afraid to dial down the quality – the visual results are often very good and the filesize savings can be quite large. For example, an email that was 110KB got caught in the same 7 spam filters as an email with a file size of 650KB. While the browser is responsible for resizing the image to fit its container, it still has to download the full file from the server, taking up more time and bandwidth. This is indispensable for ensuring email success and sustainable brand reputation. But between 100 and 70-80, the quality difference is unnoticeable, while the difference in image file size is enormous. This guide is only focused on website images. What size should images be for my website? And with half of your visitors likely using a mobile device, delivering optimal image file formats & sizes is critical. Make sure to check if your ESP supports VML (Vector Markup Language) coding, an XML-based file format for two-dimensional vector graphics. Otherwise, those one-time set of credits will go by really fast. Listing images. (Left) Responsive Email with Media Queries, (Right) Responsive Email without media queries (for Gmail). Marketers don’t always place much importance on email layout: how it should look, its size, the text to be used, the fonts, the colors, etc. For example, compare these before and after images. Besides using short sentences and paragraphs, make sure you use design elements like spacing and dividing lines to separate content sections. What needs to be taken into consideration when designing emails for wearables such as Apple Watch, Gear, etc.? Hackers can still get access to your original-sized photos from your site’s source code or by taking screenshots on your site. But… people can still get access to the high-res images (if they know how to tweak the URLs of those images). To optimize for a small image file size but keep image quality at an acceptable level, set the qlt= value to 80. Using the chroma flag in qlt= If at all possible, I'd stay away from image resizing (resizing an image down with CSS/attributes will still load the whole big image), and rather intentionally set the size of the image … The email signature picture size used as a banner should have a max-width of 700 pixels, and a max-height of 100 pixels. No more increasing image sizes for retina screens (even though they won’t look as sharp). Think with Google – Find out how you stack up to new industry benchmarks for mobile page speed, finding the element selector in other browsers, Google Web Fundamentals – Image Optimization, how ShortPixel stacks up against Imagify, Ewww and other image optimization tools, Image Optimization Tool (by WebsiteToolTester), WebP browser support is not yet that good, free image editing Lightroom alternatives, Wix does indeed recommend uploading high-res images, removing EXIF data leads to files that are 8.5% smaller. But first, regardless of file formats (JPG, PNG, GIF, TIF, etc. Check out my Image optimization for website performance (video guide). Images larger than 1MB in file size may not finish uploading, especially on a slower internet connection. You could try to disable right-click and drag-and-drop saving of images on your site (like the excellent “WP Content Copy Protection” WordPress plugin), but there’s still no 100% safe way. The “image-rendering” CSS property aims to allow more control over this process, but browser support is limited. The preview pane for “above the fold” text is usually between 300 and 500 pixels high, but of course, your email can be as high and contain as much content as needed to convey your message. Make sure that images are scaled down before you put them into your signature. A minimum size of the email clients ( such as Apple Watch, Gear, etc. find 60 –! Conversions for different image sizes for email design plan ready for your images ( at right! 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